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Reddit’s Alexis Ohanian launches Armenian brandy
2018-11-13 09:23:31

Reddit co-founder Alexis Ohanian has unveiled Shakmat, an Armenian brandy that he created in collaboration with Flaviar

"The time has come for Armenian brandy to reclaim its rightful place on the World Spirits map. A hidden gem of flavor and tradition, its recognition is long overdue," Ohanian said. 

Shakmat (or shakhmat) is the Armenian word for chess.

"But our Shakmat is so much more than a game. It is a symbol. A symbol of life, persistence, patience, and wisdom of a people that do not fall, even when held in check," Alexis says. 

Shakmat 23 Year Old is a premium brandy originating from the birthplace of winemaking. It is an embodiment of Armenia’s two national treasures – Chess and Konyak.

The first time that Armenian brandy really came into the spotlight was at the Yalta Conference in 1945, where where Sir Winston Churchill—Prime Minister of the United Kingdom, was offered it after dinner. He was so impressed that he requested to have cases shipped to him regularly. Churchill was a big fan of Armenian Brandy. By his own admission, he had drunk enough brandy to fill three railway carriages.